Fiat brings TV campaign to CV Show
Fiat Professional will bring its the fictitious Lightfoot Logistics company from its new TV ad campaign to the display halls of the CV Show this year.
The sitcom fleet management firm from Fiat Professional’s ‘The Fleet’, features heavily at this year’s NEC, Birmingham show, on 13-15 April.
All six vans to be shown on Fiat Professional’s stand will be finished in white and feature the blue Lightfoot Logistics logo. Centrepiece vehicles will be two new Doblo Cargos, which were launched in the UK earlier this month.
The full line-up of vehicles comprises: the Grande Punto Van Actual 1.3 litre 75bhp MultiJet diesel; the Fiorino Cargo SX 1.3 litre 75bhp MultiJet diesel; the Doblo Cargo SWB 1.3 litre 90bhp EURO 4 MultiJet diesel; the Doblo Cargo LWB SX 2.0 litre 135bhp EURO 5 MultiJet diesel; the Scudo Comfort 1.6 litre 90bhp MultiJet diesel; and Ducato Maxi LWB Extra Long Body High Roof 3.0 litre 160 POWER.
“We will also have displays showing images from ‘The Fleet’ filming and advertising campaign, along with a TV monitor showing some of the episodes from the series and a DVD about new Doblo Cargo," says Gerry Clarke, director, Fiat Professional.
“Other than a preview screening earlier this month and the ITV news spot, this is the only currently planned public viewing of some of ‘The Fleet’ episodes."